Concepted, art/creative directed these commercials and videos for broadcast, digital and social. 2+ years of travel, sweat and bloodshed for Big Sneaker.

Floating Hospital for Children (Tufts) tasked us (Nail) to position them in the highly competitive and competent medical care market of Boston. We turned their smaller size, which could potentially be seen as detrimental, into a positive. Which lead to the tagline You Don’t Have To Be Big To Be Strong was born, referring both to the hospital itself as well as the patients.

Shown here is the manifesto video created to introduce the manifesto internally. VO by Dennis Leary.

Also featured are a series of testimonials told from 3 perspectives, the patient’s, parents’ and hospital staff’s, woven into one narrative told visually through a triptych format.

And finally, a series of 5 videos showcasing how being a smaller hospital provides patients with a level of intimate care impossible to find at larger hospitals.

Why We Travel campaign concept for Collette Tours.

How do you launch a product that is in direct competition with another one of your products without cannibalizing it?

”What if you cheated on it?” I asked…

The creative is based on researched that people neglect to give blood because it’s assumed someone else will do it.

Well what if that someone else was an actual person…

A random collection of case studies and other things